Last updated: August 20, 2026
Introduction
This Cookie Policy explains how Lexsis AI, operated by AETHERIA LABS PRIVATE LIMITED ("we", "our", or "us"), uses cookies and similar technologies on our website at www.trylexsis.com. It should be read alongside our Privacy Policy.
What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and understand how you interact with it. Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by other services used on the site).
Cookies We Use
First-Party Cookies
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
lexsis_cookie_consent | Essential | Stores your cookie consent preference (accepted, essential only, or rejected) | 1 year |
lexsis_case_studies_modal_dismissed | Functional | Remembers if you dismissed the case studies prompt so it is not shown again | 180 days |
Third-Party Cookies
We use Google Tag Manager (GTM-TPCG9M99) to manage analytics and marketing tags on our website. When enabled, it may set cookies from Google Analytics to help us understand how visitors use our site.
When you accept optional cookies, we also use the Meta Pixel (Pixel ID 2693752504356118). Meta may set cookies such as _fbp and, where applicable, fr, to measure visits and the effectiveness of Meta advertising campaigns.
Third-party cookies may collect:
- Pages visited and time spent on each page
- How you arrived at our site (referral source)
- General geographic location (country or city level)
- Device type, browser, and screen resolution
- Interactions with site elements (clicks, scrolls)
Meta Pixel data may be used to measure and improve our Meta advertising and retargeting campaigns.
How Your Cookie Choice Works
When you first visit our site, you are presented with a cookie consent banner offering three choices. Here is how each choice affects tracking:
| Your Choice | Essential Cookies | Functional Cookies | Optional analytics and marketing (Google and Meta) |
|---|---|---|---|
| Accept all | Active | Active | Active |
| Essential only | Active | Active | Blocked |
| Reject non-essential | Active | Blocked | Blocked |
Optional analytics and marketing cookies are denied by default until you make a choice. If you select "Essential only" or "Reject non-essential," the Meta Pixel does not load and Google Analytics does not collect data about your visit.
Essential cookies (like lexsis_cookie_consent) are always active because they are necessary for the website to function and to remember your preferences.
Managing Cookies
Changing Your Consent
You can change your cookie preference at any time by clearing cookies for this site in your browser settings. The next time you visit, the consent banner will appear again.
Browser Settings
Most browsers allow you to control cookies through their settings. Common options include:
- Block all cookies: may affect site functionality
- Block third-party cookies only: allows essential site features while blocking external tracking
- Delete cookies on browser close: resets preferences each session
- Clear specific cookies: remove individual cookies from the site
Refer to your browser's help documentation for specific instructions:
Do Not Track and Global Privacy Control
We respect browser Do Not Track (DNT) and Global Privacy Control (GPC) signals. When detected, these signals are treated as equivalent to selecting "Reject non-essential" in our cookie consent banner.
Changes to This Policy
We may update this Cookie Policy to reflect changes in our practices or for legal reasons. Updated versions will be posted with a new "Last updated" date.
Contact Us
If you have questions about our use of cookies, contact us at:
Company: AETHERIA LABS PRIVATE LIMITED
Address: Flat No. A2 203, Balewadi, palladion society, N.I.A., Pune City, Pune- 411045, Maharashtra
Email: enterprise@trylexsis.com