AI assistants now compare products for shoppers, and more and more of them can check out too. Lexsis makes sure they name your brand, and that your catalog is ready when they try to buy.
AI assistantShopping answer
ChatGPTGemini
Perplexity
ClaudeXGrokIn twelve months the big AI platforms went from linking to products to building ways for agents to compare, cart and check out. The rules are still settling, and they decide which brands get sold.
ChatGPT gets Instant Checkout, so shoppers can buy from some merchants without leaving the chat.
The Agent Payments Protocol sets out how an AI agent proves it is allowed to pay on a shopper's behalf.
Built with Shopify, Etsy, Wayfair, Target and Walmart. Shoppers can check out inside AI Mode and Gemini with Google Pay, and more than 20 partners have signed on.
ChatGPT focuses on product discovery. Purchases happen in retailers' own apps inside ChatGPT or on their sites, and the Agentic Commerce Protocol continues for those.
Shopify catalogs show up in ChatGPT, Copilot and Gemini. Merchants stay the merchant of record, and orders arrive in Shopify with the AI channel attributed.
Growth in AI-referred sessions to brand websites in early 2025.
Source · SparkToro, 2025How much more strongly brand mentions track AI visibility than backlinks do.
Source · Ahrefs, Dec 2025Share of domains cited by both ChatGPT and Google AI Overviews for the same query.
Source · Ahrefs, 2025You don't have to build any of these yourself. You do need product data, policies and pages that they can read, or an agent will pick a brand whose data it can.
A shared standard for the whole shopping journey: an agent finds products, checks price and stock, builds a cart and checks out, without a custom integration for each store.
How ChatGPT passes an order to a merchant. Since March 2026 it supports purchases through retailer apps in ChatGPT rather than checkout inside search results.
The payments layer: how an agent shows it has the shopper's permission to pay, and how the merchant and payment provider can trust that.
The general way AI tools connect to outside systems. Shopify's catalog and checkout tools for agents are built on it, and so is Lexsis MCP.
An agent that names you but can't read your price, stock or returns policy will hand the sale to someone it can. Lexsis scores both halves and fixes the gaps in each.
Does the assistant name you, for which questions, and from which sources?
When an agent tries to buy, can it read everything it needs to finish the order?
Lexsis starts with your customers' own words, finds the questions you're missing from, publishes the answer, gets the catalog ready for agents, and checks whether it worked. Then it runs again.
Lexsis reads your reviews, support tickets and surveys, and turns them into Truth Cards: plain facts about your customers, each with the evidence behind it.
Every tool works from the same customer evidence and the same catalog, so what you track, what you write and what agents read all point the same way.
Tracks how AI engines cite your brand and products across everyday and shopping questions. One score across engines, refreshed daily, with share-of-voice and sentiment alerts and an estimate of how often each question is asked.
ChatGPT78Claude65Gemini71Perplexity84See visibility product by product, not only for the brand as a whole.
Find the sites and threads each engine trusts for your category.
Turn reviews, tickets and surveys into Truth Cards with the evidence attached.
Map the questions shoppers ask, and how they connect, around each product.
Draft and publish guides, comparisons and product answers on your domain.
Pitch the publications and communities that engines cite most.
Checks every product, policy and feed against what UCP and ChatGPT shopping read before an agent buys, and ranks the fixes.
Only 11% of domains are cited by both ChatGPT and Google AI Overviews for the same question, and each surface handles the purchase its own way. One tactic won't cover them all.
ChatGPTGoogle AI Mode and GeminiPerplexity
Customer story · DRANKSResults reported in the DRANKS case study. Outcomes vary by category, evidence, implementation, competition and measurement.
Most AI visibility tools stop at a dashboard. Lexsis goes from customer evidence to published pages to measured citations, built for consumer brands.
Track mentions at scale, with no content or customer signal, priced for the Fortune 500.
The full loop, from signal to content to publishing to measurement, built for mid-market consumer brands.
Recommend what to do and leave the work to you, with one product for SaaS and consumer brands alike.
Made for consumer brands, and does the work: drafts, publishes and pitches, then measures.
Publish on the vendor's subdomain, with long contracts and content that isn't grounded in your customers.
Publishes on your domain, so you keep the search value, and grounds every page in real customer data.
Treat AI answers as an add-on to rankings, with no content execution.
Built for AI answers first, end to end, and measured continuously.
Land every visitor from an AI answer on a page that continues what it said.
Explore →03 · Shopping agent · QuizzesAnswer their next question on the page, in your brand's voice.
Explore →04 · A/B testing and CROTest the pages AI visitors land on and keep the version that sells.
Explore →UCP is an open standard Google launched in January 2026 with Shopify, Etsy, Wayfair, Target and Walmart. It lets an AI agent find products, check price and stock, build a cart and check out with a merchant, and it powers checkout inside Google AI Mode and Gemini.
It depends on how you sell. In March 2026 OpenAI moved Instant Checkout into retailer apps, so ChatGPT now focuses on discovery and most purchases finish in an app or on your site. Shopify merchants can also reach ChatGPT through Agentic Storefronts. Either way, being recommended and landing on a page that converts matter most.
Shopify handles the connection to UCP and to AI channels. What it can't do is fill in missing product details, unclear policies, or questions your pages never answer. Agents favour the brands whose data is complete, and that's the part Lexsis audits and fixes.
ChatGPT, Gemini, Perplexity, Claude and Grok, plus Google AI Overviews and Microsoft Copilot for search answers.
Yes. For every question you track, Lexsis shows which brands are named instead of you and which sources they're cited from.
A dashboard tells you where you're missing. Lexsis also drafts the pages that fill the gap, publishes them on your domain after your team reviews them, and measures whether the answers change.
It depends on your category, your competitors and how quickly fixes go live. DRANKS began appearing in ChatGPT and Google AI Overviews within 30 days. No one can guarantee a citation.
No. Lexsis publishes new pages on your domain alongside your existing theme, and Shopify keeps running your catalog and checkout.
The free AI audit. It shows where you appear today, who appears instead, how ready your catalog is for shopping agents, and the first fixes worth making.
Find out where you appear today, who gets recommended instead, and what an agent would trip over if it tried to buy from you.
