What do OTAs cost you a year?
Five numbers, one honest estimate. See what your property pays in OTA commission, and what moving a share of those bookings direct would keep in your pocket.
A simple formula, no hidden assumptions.
The estimate uses only the numbers you enter. It leaves out taxes, payment fees, OTA marketing programmes and cancellations, which change the real figure.
What the big OTAs usually charge.
Rates vary by market, property and contract, and extra visibility programmes add to them. Use your own contract when you have it.
| OTA | Typical commission | Note |
|---|---|---|
| Booking.com | About 10–20% | Around 15% is a common baseline for independents; your agreement sets the rate. |
| Expedia Group | About 15–30% | Varies by market, payment model and negotiated terms. |
| Agoda | About 15–25% | Industry estimates; Agoda's own example uses 20%. |
| Airbnb | About 14–16% | Most single-fee hosts pay 15.5%. |
| MakeMyTrip, Goibibo and others | Set in your contract | Check your agreement and payout statements. |
Source: Smart Order, OTA Commission Rates 2026. Ranges are industry estimates, not quotes.
Win back the guests who already found you.
Book on your own domain
A booking storefront connected to your PMS, so guests never bounce to a third-party booking page.
Explore →02Get named in AI answers
When travellers ask AI where to stay, make the link go to your site, not an OTA.
Explore →03Answer before they leave
A concierge that answers questions at any hour and books the right room on the page.
Explore →About OTA commission.
How accurate is this estimate?
It's as accurate as the numbers you enter. It leaves out taxes, payment fees, cancellations and OTA visibility programmes. The free audit uses your real channel split.
Where do I find my OTA share?
Most PMS and channel managers report bookings or revenue by channel. Use the last 12 months to smooth out seasons.
Should we stop listing on OTAs?
No. OTAs reach guests you wouldn't find alone. The aim is to stop paying commission on guests who already know you or find you through your own channels and AI answers.
Is moving bookings direct free?
Not entirely. Direct bookings carry payment fees and marketing costs, so the amount you keep is lower than the commission saved.
Swap the estimate for your real numbers.
The free audit shows your OTA share, your booking flow and what AI says about your property.