Agentic Commerce
AI agents from ChatGPT, Google AI Mode, and Copilot are becoming the new storefront. They discover products, compare options, and complete purchases on behalf of consumers. The question is: will they recommend your brand?
Agentic commerce is the next evolution of online shopping. Instead of consumers browsing stores manually, AI agents act on their behalf: researching products, comparing options, negotiating deals, and completing checkout autonomously.
Shopify launched the Universal Commerce Protocol (UCP) in January 2026, enabling merchants to sell through ChatGPT, Google AI Mode, and Microsoft Copilot as new sales channels alongside their online store and POS.
This means your product catalog, brand story, and customer proof need to be machine-readable, structured, and optimized for AI discovery, not just human browsing.
Consumer → Browse store → Find product → Buy
Consumer → AI Agent → Discovers, compares, recommends → Buy
of consumers have tried or are open to AI shopping assistants
Nosto Research, 2025
growth in AI-assisted purchases expected by 2027
Industry estimates
of brands optimized for AI agent discovery today
First-mover opportunity
Track how AI agents (ChatGPT, Claude, Gemini, Perplexity) mention, recommend, or skip your brand. See exactly where you stand.
Learn more →Structured product data, citation-ready content, and machine-readable brand signals that AI agents can discover and recommend.
Learn more →When AI agents send traffic to your store, every landing experience is personalized based on the referring agent context.
Learn more →See which competitors AI agents recommend instead of you. Understand why and take action to close the gap.
Learn more →See how your brand appears to AI shopping agents today, and what you can do to become the brand they recommend.
