yourstore.com
Current pageA simple routine for calmer skin.Shop the routine
Find the landing page that converts more.
Make more from the same ad spend. Run the test yourself, or let Lexsis compare multiple page versions and identify a winner when the results are clear.
Illustrative testStill collecting
Eligible visitorsCampaign traffic
yourstore.com
Proof firstSee why sensitive skin chooses this routine.Shop the routine
yourstore.com
Routine firstBuild your two-step barrier routine.Shop the routine
Decision statusNo decision yetGuardrails healthyPrimary metricPurchase conversion
Page decisions should not be made by opinion.
A new design can look stronger and still reduce purchases. Test the complete buying journey before it becomes the default.
One page
for every campaign angle
Different messages, offers, audiences, and products are often sent to the same destination.
All traffic
sees an unproven redesign
A page can be released to every shopper before the team knows whether it improves or harms the buying journey.
Scattered setup
across pages and reporting
Variants, traffic rules, events, results, and release decisions are often managed in separate tools.
Replace page preference with a controlled comparison.
Without a controlled test
The preferred design becomes the default
- One page direction is chosen in a review meeting
- Every visitor receives the redesign at once
- Conversion changes are hard to separate from campaign changes
- Losing page decisions remain live until someone notices
The result: a confident page decision with no protected baseline.
With Lexsis A/B Testing
Complete pages compete against a stable control
- Each variant begins with a clear hypothesis
- Eligible shoppers keep the same page throughout the test
- Run the test yourself or let Lexsis operate within the rules you approve
- A page is scaled, paused, or retained from the test results
The result: a measurable page decision the team can review and explain.
Example dataCampaign landing-page testCollecting
ExperienceTrafficStatus
ControlCurrent landing page34%Collecting
Challenger BProof-first page33%Collecting
Challenger CRoutine-first page33%Collecting
How it works.
01
Define the test
Choose the audience, current page, primary metric, safeguards, and whether your team or Lexsis manages the test.
02
Create page variants
Build meaningful alternatives from the campaign, product details, reviews, brand direction, and the question the test should answer.
03
Review and launch
Preview and verify every page, then begin a controlled traffic split with stable assignment for each eligible shopper.
04
Decide and publish
Review conversion and commercial metrics, then scale a qualified winner, pause a harmful page, or record no clear winner.
Everything needed to run a complete-page test.
Complete-page comparisonsTest copy, layout, products, proof, offers, and the buying path as one coherent page experience.As many versions as neededCompare the control with as many page versions as the test needs. Lexsis helps keep the traffic plan practical as more versions are added.Fixed or adaptive trafficUse a configured split or gradually direct more eligible traffic toward stronger pages while preserving the control.Stable shopper assignmentKeep each eligible shopper on the same page across sessions so the comparison remains consistent.Metrics and safeguardsMeasure conversion, revenue per visitor, average order value, or another approved event alongside refund, performance, tracking, and checkout safeguards.Manual or managed testingRun every step yourself, or let Lexsis manage traffic changes and surface a winner within the rules your team approves.
Build the page, match the campaign, then test the decision.
Connect A/B testing to the rest of the storefront workflow instead of managing page creation, campaign context, and measurement as separate projects.
Paid campaign storefronts
Create post-click pages that continue the message, product, and offer from each paid campaign.
Learn moreLanding pages and funnels
Build product pages, offer pages, quizzes, and guided buying paths from approved brand and product context.
Learn moreAI Storefronts
Manage campaign destinations, storefront experiences, and conversion workflows in one connected system.
Learn moreQuestions about ecommerce A/B testing.
The practical details on page variants, traffic allocation, measurement, approvals, and Shopify.
Bring one campaign and one page decision.
See how Lexsis can create the variants, set up a controlled test, and keep your current page protected while results come in.