How Listening More Changed Everything
I’ll be honest: when I launched InsightX Labs, I really thought we had it all figured out. In my past jobs, I saw the exact same headaches everywhere—teams using too many tools, context scattered all over the place, and decisions being made in the dark. I figured I had the perfect solution: one workspace that ties everything together, handles the boring work automatically, and lets teams focus on what matters. We launched and got about 70 users in those first two weeks. That felt huge! But something started nagging at me. People weren't really using it. Retention was terrible. We were building fast, but the product just wasn't landing. The excitement quickly felt empty.
The InsightX Labs Launch
My goal for InsightX Labs was simple: bring product context together, stop the constant app-switching, automate stuff, and help teams work smarter. We got some early buzz, sure. But when I looked at the actual usage, it told a different story: people signed up, but they didn't stick around. The analytics showed big drop-offs and churn creeping up. I realized that just having a product that technically works isn't enough and solving for everyone is not the right direction. If users don't feel that burning need, or if they can’t immediately see how your thing makes their life better, they are going to move on.
So, I decided to step back, stop coding, and start investigating. I had honest conversations with founders and product leads, and I asked them straightforward questions: What actually keeps you stressed at night? Why are you always jumping between tools? Why does so much of your work feel pointless?
The answers were surprisingly simple and they hit me hard:
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“We’re switching tools all the time and losing focus.”
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“Customer requests are coming in from everywhere, and we have zero idea what we should actually prioritize.”
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“We keep building features because we can, not because we need to.”
It became crystal clear: their biggest pain wasn't just about doing their job faster—it was about understanding their job better. Teams needed clarity on their feedback, their context, and their priorities. Our original product fixed the tool-switching problem, but it completely missed the deeper issue of helping them find meaning and real insight.
The Decision
One night, I was at a cafe , building stuff and I asked myself the tough question: What is the real problem I can’t stop thinking about? The answer was simple and quiet: helping teams make sense of the chaos—all that user data, feedback, and competing priorities. The solution wasn't adding more features or more automation. It was about delivering insight, clarity, and connection.
So, we made the pivot. InsightX Labs became Lexsis. We changed the name, and the entire direction shifted. We kept our focus on workflows and context, but now everything had to pass the test of: "Does this help the user truly understand?"
Building Lexsis — Understanding Over Automation
Lexsis now has a totally different purpose. It's built to help teams understand their users at scale. Here’s what it does for teams:
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It grabs feedback from every channel (surveys, chats, app reviews, etc.).
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It connects that feedback directly to your product metrics (usage, churn, feature adoption).
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It automatically spots the big themes, user intent, and how they feel.
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It proactively highlights what truly matters, right when you need to know it.
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It helps eliminate decision burnout so teams don't just sprint—they make smarter, deliberate moves.
We quickly built a simplified MVP just to test this theory. Instead of asking “how many features did we ship this week?”, we started asking: “Did this help a team understand something they couldn't before?” The change has been subtle but incredibly powerful.
The Future of Lexsis
Lexsis is all about being insight-first and clarity-driven. It's for product teams overwhelmed by feedback they can’t act on, teams who get lost switching between tools, and leaders who want to prioritize based on meaning, not just pressure. The signal was always there, hidden in the constant noise and in the feedback we nearly missed. We’re now building so that no team has to miss it ever again.
Conclusion
If this story sounds familiar to you, follow along. Drop me a line. The path is clear, and the momentum feels authentic. We’re building a place where scattered feedback finally turns into meaning, and insight immediately sparks action. And honestly? We’re just getting started.